As a popular topic discussed frequently by SEO's around the world, optimization of keywords is highly important, but when does that optimization become a hindrance on creativity and enthusiasm?
Here is direct text from the 'About us' page. Using just one word - adult in nature and could be confused with mature content - Baidu's algorithm has picked that one word out of the on-page content and rendered the page available for search under mature content.
Now we know that the emphasis on individual words that are not tagged or bolded carry a (highly contested, but I believe) lower weight than those which are, but it goes to show how a simple word can place your site into a shady category of searches. In this instance, the keywords driving in results are not relevant to the desired niche: web design and application programming.
Many things can be determined from this information.
1. Baidu uses a content relevant search algorithm - weighted heavily on keywords in content.
2. On-page words can be mistakenly placed into shady search results given their results.
3. Google, Yahoo, Live and other engines use a much better algorithm than Baidu for relevance (given that one word on a page surrounded by programming jargon and personal bios gets this undesired result)
4. In the short-term, traffic numbers will drop with the deletion of this word.
The main moral of this post is to show that even the greatest enthusiasm towards describing your hobbies and demeanor to business can hurt you. Using the 'H' word can denote a heavy-user or an addict to tech, but a better choice in this situation would be to remove the adjective altogether - leaving just 'Linux Guru'.
Baidu in general has been a headache, because of their upfront attitude towards revenues- and that it is vital for Chinese search. Be cautious of your content when optimizing for Baidu, and for those of you new to SEO, do choose your content carefully. Just one outlier word can throw your traffic's mind into the gutter.
-Derek
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